InboxArmy CEO Scott Cohen has been named the new Co-Chair of the ANA Email Excellence Center (EEC), marking a significant milestone for both the industry veteran and the broader email marketing community. Cohen succeeds Karen Talavera, founder of Synchronicity Marketing, who will remain an influential presence as a member of the committee board.
Cohen expressed his enthusiasm for the role, stating, “The EEC has been instrumental in shaping my career as an email marketing professional. I’m thrilled to step into this leadership position to continue advancing the EEC’s mission as a voice for the email marketing industry and a resource for both newcomers and seasoned experts.”
As Co-Chair, Cohen will collaborate with existing leaders Kelly Haggard, Vice President of Channel Innovation and Optimization at Synchrony, and Jose Cebrian, Executive Vice President of Automobility, Travel, Entertainment & Connectivity at Merkle. Together, the trio aims to guide the EEC’s strategic vision for the next year.
InboxArmy, the agency Cohen leads, has built a reputation as a full-service powerhouse in email marketing, offering end-to-end solutions such as campaign management, email automation, and SMS and push notifications. With Cohen’s appointment, the agency’s thought leadership in the digital marketing space is poised to gain even more visibility.
The EEC serves as a hub for innovation and expertise in email marketing, making Cohen’s appointment a pivotal moment for advancing best practices in the rapidly evolving landscape of digital communication.
This announcement underscores Cohen’s commitment to driving industry excellence, solidifying his standing as a key figure in shaping the future of email marketing.
