AMA Gioconaturalmente, founded by Silvia Panizzi in 2015, offers safe, eco-friendly, and educational children’s products. Based in Pisa, the company promotes healthy child development and environmental responsibility, standing out in a market with limited sustainable options.
As AMA Gioconaturalmente celebrates its 10th anniversary, it continues to be a trusted resource for parents looking for high-quality, sustainable items that nurture both their children’s growth and the planet.
The story behind the growth of this remarkable organisation began with a simple yet powerful vision: to provide eco-friendly, natural, and educational products that support children’s development in a sustainable way. Inspired by the birth of her son, Achille, founder Silvia Panizzi found herself on a mission to find products that not only met her child’s developmental needs, but also respected the environment.
As a mother and entrepreneur, Silvia was frustrated by the lack of safe, eco-conscious options for her child. She wanted to offer him the best toys, baby care products, and educational materials, but she also wanted to be sure that these items weren’t harming the environment. This desire to create a brand that would blend both sustainability and child development led to the creation of AMA Gioconaturalmente — a company that carefully selects and distributes the products of leading international brands that share its mission. These products are designed to support children’s well-being while having a minimal impact on the planet.
A Decade of Growth and Innovation
Founded in 2015, AMA Gioconaturalmente has quickly grown from a small startup into a well-respected name in the sustainable children’s products sector. Over the years, the company has become a go-to destination for families who want to provide their children with products that are not only safe and high-quality but also eco-friendly and responsibly made.
From the very beginning, Silvia’s commitment to sustainability shaped every aspect of the business. She was determined to offer families products made from the highest quality, eco-friendly materials, such as organic cotton, certified wood, and non-toxic paints. Every product in the AMA Gioconaturalmente catalogue is selected with care to ensure it is safe for children and gentle on the environment.
The company has continually expanded its product offerings, introducing everything from organic cotton baby clothes to wooden educational toys and non-toxic play mats. Today, its range also includes soft cushions, outdoor playsets, baby carriers, and educational kits. All of these products come from international partner brands that share AMA Gioconaturalmente’s values.
A Carefully Curated Portfolio of International Brands
Rather than developing its own products, AMA Gioconaturalmente has established itself as the official Italian distributor of a curated selection of outstanding global brands. These include Hoppstar, Moluk, Mr & Mrs Tin, Oli & Carol, Petit Jour Paris e Maison Petit Jour, PlanToys, Play&Go, Poppik, Quut, Scoot & Ride, Snails, Trixie, Wild & Soft, Cleverclixx, Okto, and Kid’s Concept.
Each brand in this portfolio has been chosen for its dedication to sustainability, quality, and developmental value. This model allows AMA Gioconaturalmente to bring Italian families access to the most innovative and eco-conscious children’s products from around the world — all under one trusted distributor.
A Commitment to Sustainability
At the core of AMA Gioconaturalmente is its unwavering commitment to sustainability. The company recognises that the products children use during their early years play a critical role in shaping their future — and that the choices parents make today will affect the environment for generations to come.
From the materials used to the way products are packaged and shipped, AMA Gioconaturalmente is dedicated to minimising its environmental footprint. Its partner brands share this vision of a more sustainable future, enabling AMA Gioconaturalmente to offer a carefully curated selection of toys, baby care products, and educational materials that promote both environmental responsibility and child development.
“We believe that play is an essential part of childhood, and it’s through play that children begin to understand the world around them,” says Silvia Panizzi. “Our goal is to offer products that not only entertain but also nurture children’s development in a way that respects the planet they’ll grow up to inherit.”
In addition to offering sustainable products, AMA Gioconaturalmente has made eco-conscious decisions in its packaging and distribution processes. The company uses recycled materials wherever possible and strives to minimise waste throughout its operations. This approach extends to its digital presence as well, where the company ensures that its online platform is as sustainable as its physical products.
A Growing Presence in the Global Market
Over the past decade, AMA Gioconaturalmente has built strong partnerships with retailers and suppliers from around the world. As a result, the company has successfully expanded its reach beyond Italy and is now recognised as a major player in the global market for its eco-friendly children’s products. One of the key ways the brand has strengthened its position is by regularly participating in international industry events, such as the prestigious Spielwarenmesse in Nuremberg, where it showcases the latest products and innovations from its partner brands.
At these events, AMA Gioconaturalmente highlights the importance of sustainable practices in the toy and children’s products sector, demonstrating how businesses can create high-quality products that are both safe for children and beneficial for the environment. This presence in the global market has also allowed the company to stay at the forefront of emerging trends and technological developments, ensuring that it continues to offer cutting-edge products that meet the needs of today’s eco-conscious families.
Empowering Families with Safe and Natural Products
AMA Gioconaturalmente’s mission is not only to provide sustainable products but also to empower parents to make conscious choices for their families. The company’s ethos revolves around play being a fundamental part of childhood development, and that children deserve products that are not only safe but also help to build their emotional, cognitive, and physical growth.
Through its carefully curated selection, AMA Gioconaturalmente ensures that families have access to products that support these developmental milestones. From toys that help children learn about their environment to baby care products that prioritise safety and comfort, every item is designed with the intention of nurturing a healthy, conscious lifestyle.
“Children are our future, and the choices we make today will shape their tomorrow,” says Silvia. “By offering eco-friendly, educational products from trusted brands, we’re helping parents give their children the best possible start in life, while also taking care of the planet.”
Looking to the Future
As AMA Gioconaturalmente celebrates its 10th anniversary, it’s also looking toward an exciting future filled with new opportunities. The company plans to continue growing and innovating, expanding its product range by collaborating with even more international brands that align with its mission. At the same time, AMA Gioconaturalmente is focused on further strengthening its digital presence, ensuring that parents and retailers can easily access its range of eco-conscious products no matter where they are in the world.
The company’s commitment to customer service remains a cornerstone of its business model. Whether working with retailers or individual consumers, AMA Gioconaturalmente is dedicated to providing personalised support and expert advice to help families find the right products for their children. The team is always ready to assist, ensuring that parents can make informed decisions when selecting eco-friendly toys, baby items, and educational tools.
AMA Gioconaturalmente’s success over the past decade is a testament to its dedication to providing high-quality, sustainable products that families can trust. As it looks to the future, the company remains committed to its core values of responsibility, sustainability, and innovation.
For families who want to provide their children with the very best — while also supporting the planet — AMA Gioconaturalmente continues to be the trusted partner they can rely on.
To discover more about AMA Gioconaturalmente’s eco-friendly products and learn how the organisation is making a difference in children’s lives, visit the company website at www.gioconaturalmente.com.
