Personetics, a leading provider of AI-driven banking solutions, has unveiled a series of new features designed to help financial institutions create more personalized customer experiences while driving revenue growth.
The latest updates to its flagship product, Personetics Engage, aim to give banks more control over how they interact with customers, using AI to deliver tailored insights and proactive financial guidance. The move comes as banks increasingly look for ways to enhance digital engagement and monetize customer relationships beyond traditional banking services.
Among the key features is the Activity Tracker, which provides users with a real-time overview of their spending, income, and cash flow over the past year. By consolidating financial data in one place, the tool helps customers make more informed decisions about their money.
Another addition, Financial Recap, offers a snapshot of weekly spending in an Instagram-like format, highlighting top merchants, spending categories, and upcoming financial activities. Instead of simply listing transactions, the tool provides deeper insights into spending habits and potential areas of concern, encouraging customers to take action.
For banks, Personetics has introduced Bank and User Categorization Control, a feature that allows financial institutions to customize transaction categorizations to better reflect their business models and customer preferences. Customers also have the ability to rename and recategorize their own transactions for a more personalized banking experience.
Perhaps the most significant update is Custom User Journeys, which enables banks to create dynamic, interactive experiences based on customer behavior. These real-time engagement tools allow banks to offer personalized financial guidance and targeted product recommendations, helping them foster deeper relationships with customers while identifying new revenue opportunities.
Ron Agam, Chief Product Officer at Personetics, said the new features are designed to move beyond static insights and create a more responsive banking experience. “Financial institutions need solutions that dynamically respond to customers’ changing financial needs,” Agam said. “By providing actionable insights and real-time engagement, banks can create smarter, more personalized experiences that drive both customer loyalty and business growth.”
As banks face growing competition from fintechs and digital-first challengers, AI-driven personalization is becoming a key differentiator. With these latest enhancements, Personetics is positioning itself as a crucial partner for banks looking to transform digital banking into a more engaging and profitable experience.
