OmniMod, led by Tobias Drage Roti, is revolutionizing logistics with its cutting-edge, AI-powered modular system. This Norway-based start-up is set to disrupt traditional processes and challenge industry giants with its scalable, flexible solutions that transform warehouse automation.
Automation has become a vital tool for businesses seeking to improve efficiency and optimise operations. OmniMod, a forward-thinking logistics company led by entrepreneur Tobias Drage Roti, is spearheading this transformation. The Norway based tech start-up is on a mission to challenge logistics giants like Amazon with its cutting edge, modular hardware system that combines AI-powered control with unprecedented flexibility.
The spark of innovation
Tobias Drage Roti’s journey to founding OmniMod began in an unexpected place—electric bikes. On January 2, 2020, Drage Roti was focused on converting standard bikes into electric versions, a hobby he had pursued throughout his university years. But when one of his electric bikes was stolen, he began to think about ways to integrate security features into his designs, such as inbuilt locks, alarms and advanced tracking systems.
Soon afterwards a conversation with a family friend, a successful entrepreneur in logistics, shifted Tobias’ focus to warehouse automation. Introduced to the inner workings of logistics systems, he was struck by how outdated and inefficient many processes were. The reliance on bulky conveyor belts and manual labour seemed ripe for disruption and he set out to find a better way.
OmniMod’s revolutionary modular system
At the heart of OmniMod’s success is its modular hardware solution. The system is composed of one-metre x one-metre modules that can move parcels or objects autonomously within a warehouse. These modules can be easily scaled to suit warehouses of any size, offering businesses unmatched flexibility. Whether a small distribution centre or a large fulfilment facility, the system allows for customised configurations controlled by AI, making it adaptable to the ever-changing demands of modern logistics.
The OmniMod team have developed a technology that addresses one of the key pain points in logistics — the rigidity of traditional conveyor belt systems. Historically, warehouses have relied heavily on manual labour or fixed automation solutions to sort and move parcels. OmniMod’s modular approach allows for the automation of specific processes or entire warehouses, providing a more adaptable and scalable solution.
With the explosive growth of e-commerce, logistics operations must now handle increased demand while maintaining efficiency. OmniMod’s AI-driven system enables warehouses to manage the complex series of steps that each online order undergoes before it reaches the customer, all while optimising speed and accuracy.
From engineer to entrepreneur
Studying Cybernetics and Robotics at university, Tobias already had much of the technical expertise needed to bring his vision to life. However, as he quickly learned, running a business required much more than engineering abilities. The transition from engineer to entrepreneur was one of the most significant lessons in his journey.
“Thinking like an entrepreneur is different from thinking like an engineer,” he acknowledges. “It’s about managing risk, conducting market research, and ensuring your business model is viable.” This shift in mindset has been critical to OmniMod’s rapid growth.
A people-first approach to innovation
Despite OmniMod’s focus on AI and automation, Tobias emphasises that the company’s success is built on its people. Drage Roti has cultivated a team of passionate individuals who share a vision for revolutionising logistics, and this collective enthusiasm is what has driven the company forward.
“I may be the name that people hear when talking about the success of the company so far, but I’m only one person. It’s very much a team effort, so we work hard to create a place where everyone feels valued, is able to share their ideas and has fun.”
2024 has been a particularly transformative year for OmniMod. The company has not only matured in terms of business strategy and leadership but also grown significantly in size and scope. One of the most crucial aspects of this growth has been its highly scalable partnership with Element Logic, which handles OmniMod’s marketing, sales, installations, and maintenance. Element Logic is also in the midst of its own hyper growth journey, and both companies share similar structures and approaches to efficiencies and productivity. As demand for OmniMod’s product continues to grow, both companies look forward to taking the next steps on their journeys together.
Initially, OmniMod found itself guiding Element Logic through the correct processes, but now the tables have turned. “We’ve gone from expecting them to deliver, to being pushed ourselves,” he remarks. With demand growing, OmniMod is now preparing to deliver its first customer systems — a major milestone in the company’s evolution.
Scaling the team and vision
OmniMod’s growth is also reflected in its expanding team. The company currently employs 17 people, including both full-time staff and interns. It’s a dynamic young team, where everyone is committed to pushing the boundaries of logistics automation.
Looking back, Tobias reflects on how far the company has come. From its humble beginnings, OmniMod has evolved into a business that is poised to take on larger, more complex projects, while continuously innovating its core technology.
Balancing business with life
As the CEO of a rapidly growing company, Tobias’ day-to-day routine varies greatly depending on the demands of the business. While training for the upcoming Norway marathon, he emphasises the importance of maintaining a balance between work and personal well-being.
“I’m at my best when I wake up early, exercise, and meditate,” he says. “But balancing that with running a company can be tough, especially when we’re delivering our first system to a customer. It’s all about getting the balance right, and it’s a work in progress!”
Looking ahead
With the first customer systems set for delivery in just a few weeks, OmniMod is entering an exciting new phase. The company is poised to become a disruptive force in logistics, challenging giants like Amazon and continues to commit to innovation, teamwork and a company culture that values both technology and its people. But beyond that, Tobias and the team are also keen to inspire others. “We’re keen to work with young people and inspire them to go into tech. I think entrepreneurship is one of the most important things you can do for society and it’s an exciting space to work in.”
When asked what advice he’d give to other young entrepreneurs he replied: “I rarely regret the things I’ve done – it’s the things we don’t do that cause regret. As humans we need to feel pleasure and fulfilment, so do something you love. Find situations that challenge you and push yourself. And most of all, have fun!”
To find out more about OmniMod’s revolutionary technology and approach, visit https://www.omnimod.com/
