Insig AB is at the forefront of transforming the real estate sector through innovation and sustainability. Under visionary leadership, the company drives growth and sets new industry standards, balancing strategic expansion with a strong commitment to environmental and social impact.
Stefan Vinberg’s journey in leadership is one of passion, innovation, and a commitment to sustainability. As the CEO of Insig AB, a rapidly growing property company based in Malmö, Sweden, Stefan has navigated various industries, from sales and marketing to telecommunications, before finding his niche in real estate. Under his leadership, Insig AB has made significant strides in developing, managing, and newly producing residential and commercial properties, primarily in the Skåne region.
A diverse background in leadership
Stefan began his professional leadership journey in 1998, where he honed his skills across different sectors. His experience ranges from sales and marketing to headhunting and telecommunications, providing him with a broad perspective and a diverse skill set. However, it was his time as a football coach that profoundly shaped his leadership philosophy. For 11 years, Stefan coached youth football teams, starting with six-year-old boys and progressing to 19-year-old youths. This experience taught him the importance of empowering individuals to find solutions independently.
“Leadership is about guiding others to discover answers themselves,” Stefan reflects. “It’s not about telling them what to do but fostering a sense of ownership and pride in the team.”
Entering the Real Estate industry
In 2012, Stefan transitioned into the real estate industry, bringing his leadership expertise to project management, real estate development, and energy optimization. His tenure as the real estate manager at the publicly traded real estate company Signatur Fastigheter AB from 2014 to 2021 was marked by remarkable growth and value creation as the company’s value skyrocketed from 2.5 million SEK to over 700 million SEK. The founder´s strategic vision in combination with Stefan’s management skills were instrumental in this transformation.
“Creating value goes beyond financial gains. It’s about transforming properties, creating sustainable living environments, and making a positive impact on society,” Stefan explains.
Following the acquisition of Signatur Fastigheter by a larger publicly traded real estate company, Stefan continued to focus on environmental sustainability and energy efficiency. He identified and transformed underperforming properties, demonstrating his commitment to positive impacts beyond financial gains.
The birth of Insig AB
In May 2022, Stefan received a call from Signatur Fastigheter’s former CEO, Dan Astrén, inviting him to start a new real estate company with him and co-founder Tomas Magnusson. Without hesitation, Stefan accepted the offer to become the CEO of Insig AB. Despite the economic uncertainties and market fluctuations, Stefan and his seasoned colleagues seized the opportunity to acquire undervalued assets and drive growth through innovative restructuring and development strategies.
“Embracing challenges is where true leadership shines. It’s about turning obstacles into opportunities and navigating uncharted territories with confidence and determination,” Stefan says.
A vision for sustainability
As the CEO of Insig, Stefan is steering the company towards ambitious goals. These include reaching 3 billion SEK in real estate value and going public within the next few years and significantly reducing the company’s environmental impact by 2030. Insig aims to achieve environmental certification for all new productions and reduce its environmental impact by 50%.
“Sustainability is not just a buzzword; it’s a commitment to creating a better future for generations to come,” he asserts.
Stefan’s leadership philosophy extends beyond financial success to encompass social sustainability, inclusion, and diversity. He strives to create safe and healthy living environments for tenants while promoting equality within the organisation. This holistic approach is about balancing economic interests with social responsibility, contributing to a better society.
Navigating a challenging market
In the face of a constantly evolving and often uncertain market landscape, Stefan’s experience, creativity, and clear leadership are instrumental in guiding Insig towards continued expansion and success. With a focus on innovation, sustainability, and team building, Stefan is leading Insig towards a future where economic growth aligns harmoniously with environmental and social responsibility.
“I am fortunate to navigate a difficult market surrounded by creative, talented colleagues full of brilliant ideas on how we can best achieve our economic, environmental, and social goals,” Stefan notes. “Moving forward, we will continue our expansion, acquire and build more properties, and welcome new shareholders in the upcoming capital raising.”
The way forward
As Insig continues its journey in a dynamic market, Stefan’s leadership is pivotal in driving the company’s success. His dedication to innovation, sustainability, and social responsibility sets a benchmark for the real estate industry. With clear goals and a committed team, Stefan and Insig are poised to make a lasting impact on the real estate landscape.
Stefan’s journey exemplifies the power of visionary leadership, creativity, and a commitment to positive change. As he navigates the challenges of the market, his leadership continues to inspire and drive Insig towards a future where success is measured by financial gains and contributions to a sustainable and inclusive society.
To learn more about Insig AB and Stefan Vinberg’s leadership journey, visit www.insig.se.
