Clicktrip, led by CEO Doug Costello, transforms the travel experience with exceptional customer care and innovative technology. Based in Copenhagen, it sets new industry standards by blending personalized service with cutting-edge solutions, ensuring memorable journeys and strong customer loyalty.
The travel industry is highly competitive, so standing out and fostering loyalty are notoriously tough. Today’s holiday makers are presented with an abundance of options, so the way a company treats its customers is pivotal to its success. Clicktrip, a leading travel brand based in Copenhagen, is bringing the “above and beyond” back to travel, ensuring their customers have amazing experiences that keep them coming back for more.
Exceptional customer care: building trust and confidence
When travellers spend a lot of time and money on their trips, they want to know everything will go smoothly, and that depends on having personal experiences from a team who genuinely cares. Clicktrip’s business is built around a friendly, specialist team of customer service experts and travel concierges who not only facilitate the booking process but build lasting relationships that go way beyond the holiday.
Embracing AI, without losing the power of humanity
AI has changed the travel industry, making things more efficient and saving costs. But the rise of technology can sometimes make interactions feel less personal. Clicktrip is all about using AI smartly without losing the human touch. They balance tech and personal service, making sure their customers get the best of both worlds.
The clicktrip journey
Clicktrip was founded in December 2020 by two big name Scandinavian investors: Fundamental ApS and Polynom Invest AB. Visionary leader Doug Costello was then recruited as Director and CEO in January 2021, leading the company’s mission and developing it into the global business it is today.
Doug has a lifelong passion for travel, moving to Denmark from the UK at 18 and attending university in Copenhagen. It was here that he was awarded the branding rights to launch a fully independent TED platform in Denmark, following a lengthy examination and application process. Once he had won the rights he operated the business as a fully independent start-up, all whilst undertaking his university studies. By the time he finished his Master’s degree he already had 120 people working for him and had connected with some of the brightest minds in business and tech. He met a girl, fell in love, and is now happily settled in this vibrant city, whilst continuing with his personal quest to see as much of the world as possible.
With a growing international team and inspirational leadership, Clicktrip is quickly becoming a leader in online hotel booking and already outrunning some of the biggest names in the business. Their search function is both user-friendly and advanced, empowering customers to find the perfect hotel and the best rates at the touch of a button.
Target audience and services
Clicktrip may be rapidly emerging as one of the world’s favourite online hotel booking tools, but as well as its popular open B2C online services, the company also offers two more specialist options:
Members Only: A special service with 24/7 global travel concierges who take care of every detail, from travel arrangements to having champagne ready on arrival.
VIP Loyalty Programmes: Tailored services for high-end clients.
Whichever model is being deployed, Clicktrip understands what their customers want and tailors their services to meet those needs. With so many options out there, having a unique and attractive USP is crucial, and Clicktrip nails it with a truly tailored approach.
Caring, supportive leadership
Doug Costello’s leadership style is inspired by Danish principles, favouring a flat hierarchy. “My door is always open to everyone, from entry-level staff to senior board members,” Doug says. He supports his team and encourages them to try new things. “If it doesn’t work, I’ll take the fall,” he adds.
A multi talented and resilient team
Clicktrip started small but has big dreams and is already outpacing the goliaths that have monopolised the industry for decades. Doug credits the success of the company to his talented team, many of whom are based in Ukraine. “I’m consistently blown away by their resilience,” he says. “We have initiatives to create safe spaces for our teams and their families. They work hard for us, so we do everything we can to look after them.”
Responding to global travel trends
Travel in 2024 is booming as people continue to embrace their post-pandemic wanderlust. Doug says that Clicktrip is noticing that young people in particular are looking to expand their horizons and discover new countries. “We’re seeing the younger generation is more explorative, looking off the beaten path away from the major attractions and finding new slices of heaven away from the crowds.”
Overall, 2024 is shaping up to be a dynamic year for travel, with a mix of thoughtful planning and spur-of-the-moment adventures making it an exciting time to explore the world.
Whatever the audience, Clicktrip stands out in the travel industry as a brand that has something for everyone and consistently puts customers first by combining advanced technology with a personal touch. With Doug Costello’s visionary leadership and a talented team, Clicktrip is leading the online hotel booking market, proving that going above and beyond for customers can make all the difference. To find out more, visit clicktrip.com.
