Novobeing, a leading immersive patient experience platform, has announced a strategic partnership with BRINK XR, the renowned immersive travel application on the Meta Quest platform, to bring virtual nature experiences into healthcare environments. This collaboration is set to enhance patient care by incorporating photorealistic environments of some of the world’s most iconic natural wonders.
BRINK XR’s flagship product, BRINK Traveler, is celebrated for its ability to virtually transport users to breathtaking destinations like Iceland’s Hifoss Waterfall, Norway’s Pulpit Rock, and Peña Ezkaurre in Spain. These environments are created using proprietary photogrammetry techniques, blending high-resolution aerial drone footage with detailed land-based photography to produce hyper-realistic models. This meticulous process, combined with interactive elements such as the sound of waterfalls and the sight of birds flying overhead, offers users an immersive experience that feels astonishingly real.
Through this partnership, Novobeing will integrate BRINK XR’s photorealistic environments into its platform, offering patients virtual escapes to serene natural locations. This is expected to significantly enhance the therapeutic impact of Novobeing’s interactive programs, which include meditation, breathwork, and Cognitive Behavioral Therapy (CBT). By providing patients with access to calming and restorative environments, the partnership aims to reduce anxiety, stress, and pain, ultimately improving overall well-being.
Akin Bilgic, Founder of BRINK XR, expressed excitement about the collaboration, stating that it aligns with BRINK XR’s mission to share the healing power of nature with a wider audience. By bringing the beauty of the world to patients in hospitals, this partnership promises to transform healthcare settings into spaces of relaxation and recovery, offering both clinical and economic benefits for healthcare providers.
