Seedtag, a global leader in contextual advertising, marks a significant milestone today with the appointment of Kartal Goksel as its new Chief Technology Officer (CTO). With over two decades of experience in the AdTech industry, Goksel’s arrival signals an exciting chapter in Seedtag’s journey towards pioneering technological advancements and navigating the evolving landscape of digital advertising.
In his new role, Goksel will spearhead Seedtag’s technological vision, drawing upon his extensive expertise cultivated through key positions at prominent industry players such as CNET, CBS Interactive, Pubmatic, and Kargo. Notably, his tenure as Chief Technology Officer at Kargo, where he led the development of the company’s SSP, underscores his prowess in driving innovation and delivering performance-driven solutions.
Jorge Poyatos, Co-CEO & Co-Founder of Seedtag, expressed his confidence in Goksel’s appointment, emphasizing the invaluable contribution of his experience and insights to Seedtag’s mission. Goksel’s strategic leadership will be instrumental in advancing Seedtag’s commitment to privacy-first advertising and fostering a more sustainable digital ecosystem.
In assuming the responsibilities of the former CTO, Paul Goldbaum, Goksel brings a wealth of knowledge to the table, poised to lead Seedtag’s technical teams across New York City and Madrid. His mandate encompasses driving research and development initiatives, setting technology standards, and shaping the company’s future strategies.
For Goksel, joining Seedtag represents a pivotal opportunity to drive impactful change amidst the industry’s transformative landscape. His enthusiasm for Seedtag’s contextual-first approach and dedication to pioneering groundbreaking solutions underscore his readiness to propel the company towards continued success.
As Paul Goldbaum passes the torch to Goksel, he expresses his confidence in the new CTO’s ability to steer Seedtag towards new heights. Goksel’s appointment heralds a new era of innovation and growth for Seedtag, setting the stage for continued leadership in contextual advertising and beyond.
