Hyundai Motor America today reported August sales of Hyundai and Genesis branded vehicles of 54,310 units, a 25 percent decline compared with the company’s best all-time August in 2016. The monthly sales decline continues to be attributed to a substantial reduction in fleet sales that were down 53 percent compared with August 2016.
SALES BY BRAND
| Aug-17 | Aug-16 | 2017 YTD | 2016 YTD | |
| Hyundai | 52,507 | 70,518 | 441,367 | 519,581 |
| Genesis | 1,803 | 1,497 | 13,366 | 1,497 |
| TOTAL | 54,310 | 72,015 | 454,733 | 521,078 |
HYUNDAI BRAND HIGHLIGHTS
“The Hyundai Tucson had another record breaking month. Its combination of bold design and advanced technology is resonating with customers looking for a versatile CUV,” said Sam Brnovich, executive director, National Sales, Hyundai Motor America. “The 2018 Sonata is gaining momentum as well and just earned the 2017 TOP SAFETY PICK+ designation from the Insurance Institute of Highway Safety, it highest accolade.”
In the Houston area, Hyundai is focused on helping its customers and dealers recover from the devastation of Hurricane Harvey. Both Hyundai and Genesis have launched disaster relief programs that provide an offer to anyone with a damaged vehicle. This incentive is effective in all states as some impacted people may have been in Houstonon business or vacation. Hyundai Capital America (captive finance for Hyundai and Genesis) is also offering payment relief solutions, including payment extensions, redirection of billing statements and arranging for phone or on-line payments free of charge. In addition, Hyundai’s non-profit organization, Hyundai Hope On Wheels, is making donations to five Texas-area children’s hospitals to assist with patient needs, resulting from the super storm.
HYUNDAI MODELS
| Vehicle | Aug-17 | Aug-16 | 2017 YTD | 2016 YTD |
| Accent | 2,632 | 8,329 | 37,262 | 54,705 |
| Azera | 349 | 398 | 2,374 | 3,356 |
| Elantra | 15,127 | 20,733 | 128,666 | 137,668 |
| Equus | 0 | 83 | 19 | 1,237 |
| Genesis | 125 | 1,317 | 1,128 | 20,818 |
| Santa Fe | 11,474 | 15,176 | 84,235 | 86,948 |
| Sonata | 10,866 | 14,888 | 97,829 | 139,932 |
| Tucson | 9,757 | 7,608 | 72,721 | 58,000 |
| Veloster | 1,018 | 1,986 | 9,841 | 16,917 |
| Ioniq | 1,159 | 0 | 7,292 | 0 |
GENESIS BRAND HIGHLIGHTS
August Genesis sales totaled 1,803, a 10 percent increase over last month and a 20 percent increase compared with August 2016.
“Genesis continues to grow in sales, and make strides in awareness,” said Erwin Raphael, general manager of Genesis in the U.S. market. “Last month alone, the Genesis G90 won ‘best in class’ in AutoPacific’s ‘Ideal Vehicle Award,’ and we announced new connected-car capabilities using Google Home and Assistant technology. Genesis’ commitment to ‘raising the bar’ for customers is being validated by industry analysts and our technology partners alike.”
GENESIS MODELS
| Vehicle | Aug-17 | Aug-16 | 2017 YTD | 2016 YTD |
| G80 | 1,484 | 1,497 | 10,489 | 1,497 |
| G90 | 319 | 0 | 2,877 | 0 |